Tilt

Tilt

Shifting your Strategy From Products to Customers

Downloadable Audiobook - 2015
Rate this:
Do you know what your customers want? Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different sort--those you have with your customers. Only companies that recognize and move on this shift will win out in the end.
Publisher: Prince Frederick, Md. :, Recorded Books ;, 2015, [2015]
Edition: Unabridged.
ISBN: 9781490649986
Characteristics: 1 online resource (6 hr.)
analog, Digital recording, rda
data file, rda

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at my library

  Loading...
[]
[]
To Top