Shifting your Strategy From Products to CustomersDownloadable Audiobook - 2015
Do you know what your customers want? Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different sort--those you have with your customers. Only companies that recognize and move on this shift will win out in the end.
Publisher: Prince Frederick, Md. :, Recorded Books ;, 2015, 
Characteristics: 1 online resource (6 hr.) analog, Digital recording, rda data file, rda