Shifting your Strategy From Products to Customers

Downloadable Audiobook - 2015
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Do you know what your customers want? Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different sort--those you have with your customers. Only companies that recognize and move on this shift will win out in the end.
Publisher: Prince Frederick, Md. :, Recorded Books ;, 2015, [2015]
Edition: Unabridged.
ISBN: 9781490649986
Characteristics: 1 online resource (6 hr.)
analog, Digital recording, rda
data file, rda


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